SEO or search engine optimization is often confused with link building. SEO is simply a form of optimization that improves search engine rankings, while link building directly affects the popularity of a website. Links to other websites from your own can have a direct impact on the popularity of your site.
But just how are links linked to SEO? And how are SEO and link building linked together?
Link building is also known as reciprocal linking. You can build a link with other websites in two ways. First, you can do it by way of a submission to an article directory, and secondly you can do it by way of social bookmarking. The first method is referred to as ‘referral linking’.
Re-distributing content is something that is not uncommon in the world of article marketing. This allows you to potentially gain backlinks to your site without posting original content. It also has a direct impact on the popularity of your site. Many article directories offer the ability to include your resource box in their content.
You can also link to other websites in your blog comment. While many commenting sites offer only basic WordPress or Blogger plug-ins, there are others out there that allow you to post the URL to your website in your comment.
The second way of building links is more difficult. Social bookmarking services will allow you to gain backlinks that can be read by other people. The number of backlinks that you can create is limited by the size of your bandwidth and number of people allowed to join your community.
The reason why link building is so important is because it allows you to create the kind of traffic that will ultimately increase your sales. So long as you use these tools effectively you will get a good return on your investment. With each incoming link to your site, your search engine rankings will rise.
Another very important aspect of link building is to know how to position the links that you make. When you link to your competitor, for example, you want to make sure that the link is visible enough for them to notice.
For those that are unfamiliar with SEO, a link building strategy will include targeting specific keywords that search engines use to rank websites. These keywords are the backbone of the SEO strategy. And you want to find those that are relevant to your industry.
Most link building websites out there will provide templates that you can add to your website. Most of these templates will provide you with the information you need to create your own unique template. A good one should be easy to use and you should be able to integrate it into your existing web design.
In order to create quality link building campaigns, you should make sure that you create content for your website that is unique. It is also imperative that you do not overdo it with links; although this can make you popular among search engines, overdoing it will result in your site being ranked lower.
With the right information, knowledge, and strategies, a link building campaign can be a success. Take a little time to learn more about it today.